Considering or ready to invest in Developer Relations?
I can help…
DevRel consulting and fractional leadership
Leading DevRel strategies and teams since 2010
Developer Relations is a proven community-oriented strategy. The most successful developer-focused companies in the world deploy DevRel to build, launch, and scale their products.
My DevRel experience
I started in DevRel in 2010, joining SendGrid as their sixth employee. After creating the marketing department and building its foundation, I shifted to leading Community and building out the DevRel function.
By 2014, SendGrid’s DevRel team was 15 people strong, with team members in eight cities across four continents. Our team helped establish a global brand, scale customer acquisition and revenue, and create strategic, deep-rooted partnerships with other developer-facing companies. One such partnership with Twilio led to their acquisition of SendGrid for $3 billion after each company had achieved their respective IPOs.
After SendGrid, I led Developer Relations at Keen IO (acquired by Scaleworks, 2017), Nexosis (acquired by DataRobot, 2018), and DigitalOcean (IPO, 2021).
As a consultant and fractional leader, I worked with Typeform, Unlock Protocol, and others to guide their DevRel strategies.
I also serve as a mentor, advisor, and board member for several developer tools, infrastructure, API, and AI startups, supporting their DevRel initiatives.
Is DevRel for you?
After ~15 years of experience building and leading Developer Relations teams, programs, and strategies, I’ve developed tried-and-true methodologies while continually evolving my approaches to accommodate market trends and technological advancements.
Like all community-oriented strategies, DevRel can benefit different business areas, from marketing and sales/GTM, to product and engineering, to support. In my experience, DevRel is especially effective for startups that need to a) inform product development with developer feedback, and b) scale and grow.
Whatever your needs and goals, if we collaborate, I’ll help you identify opportunities for your company to benefit from DevRel, determine your goals, and set forth a strategy to achieve them. On the other hand, if I feel like DevRel is not the right strategy for you, I’ll tell you.
I’m happy to share my experience and expertise in DevRel as a consultant and fractional leader with companies that are building the next generation of developer tools. If that’s you, and you’re curious about where DevRel might fit into your business strategy, let’s talk!