Developer Relations (DevRel)
Tap into the developer community to launch your product and scale your startup.
DevRel consulting and fractional leadership
Leading DevRel strategies and teams since 2010
Developer Relations is a proven community-oriented strategy. The most successful developer-focused companies in the world deploy DevRel to build, launch, and scale their products.
For the last 15+ years, I’ve worked with such companies as a head of DevRel and Community. Programs I’ve led have been the driving force behind two IPOs, a unicorn, and a $3B acquisition.
My DevRel experience
I started in DevRel in 2010, joining SendGrid as their sixth employee. After creating the marketing department and building its foundation, I shifted to leading Community and building out the DevRel function.
By 2014, SendGrid’s DevRel team was 15 people strong, with team members in eight cities across four continents. Our team helped establish a global brand, scale customer acquisition and revenue, and create strategic, deep-rooted partnerships with other developer-facing companies. One such partnership with Twilio led to their acquisition of SendGrid for $3 billion after each company had achieved their respective IPOs.
After SendGrid, I led Developer Relations at Keen IO (acquired by Scaleworks, 2017), Nexosis (acquired by DataRobot, 2018), and DigitalOcean (IPO, 2021).
My experience at Nexosis and DataRobot introduced me to AI and ML when the AI-wave was a ripple far from shore, and I’ve actively kept up with AI since.
As a consultant and fractional leader, I worked with Typeform, Unlock Protocol, and others to guide their DevRel strategies.
I also serve as a mentor, advisor, and board member for several developer tools, infrastructure, API, and AI startups, supporting their DevRel initiatives.
Is DevRel for you?
After 15+ years of experience building and leading Developer Relations teams and programs, I’ve developed proven strategic frameworks that I bring to any project. I balance what I’ve learned with a commitment to continually evolving my practice to adapt to and integrate new trends and advancements.
Like any community-oriented strategy, DevRel can benefit different business areas, from marketing/sales/GTM, to product and engineering, to support.
In my experience, DevRel is especially effective for startups that need to a) inform product development with developer feedback, and b) rapidly grow their user base.
Whatever your needs and goals, if we collaborate, I’ll help you identify opportunities for your company to benefit from DevRel, determine your goals, and set forth a strategy to achieve them. On the other hand, if I feel like DevRel is not the right strategy for you, I’ll tell you.
I’m happy to share my experience and expertise in DevRel as a consultant and fractional leader with companies that are building the next generation of developer tools, platforms, and protocols. If that’s you, and you’re curious about how DevRel might boost your business strategy, let’s talk.